Top high street clothing retailer Bonmarche has been nominated for a prestigious prize in this year’s 50+ Awards.
The clothing brand has been listed in the best 50+ clothing retailer category of the 2014 awards alongside high street giants Next, Evans, TK Maxx, Primark, John Lewis, Marks and Spencer, BHS, and Debenhams.
The shortlisted retailers will be announced on June 1, whenBonmarche fans who are aged over 50 should have until July 1 to cast their votes in the awards, known as The Goldies, and which are presented and organised by the renowned 50+ show.
Bonmarche was nominated by members of the public between January 7 and 14. Voting for the shortlisted retailers starts on June 1, 2014, when people can log onto the awards’ website and rate a host of 50+ retailers and service providers.
They will be asked to consider a range of shortlists and mark the nominees as either poor, neutral, fair, good, or excellent. The winners of the prizes in the third 50+ Awards will be announced at the 50+ Show in London on July 10, 2014.
The best on show
The 50+ Show was originally The Retirement Show when it was launched in the capital in 2007, and when it was held after in 2008 in Manchester and Glasgow. It was renamed in April 2011 and now events are hosted in the original three locations and in Birmingham.
There will also be the first ever 50+ Show in Exeter, Devon, in September 2014. The Exhibition News Awards of 2012 recognised Pro Publications International Ltd’s 50+ Show as being the best consumer show.
Bonmarche is Britain’s biggest value womenswear retailer catering for ladies over the age of 50. The company says it prides itself on providing appropriately styled, quality clothing, unrivalled value, excellent customer service, and a large variety of sizes.
It is no stranger to top awards and its clothing range was awarded the best for flattering fit prize at the 2012 Yours 50+ Fashion Awards. In 2013, Bonmarche was named as best for knitwear in The Yours Magazine 50+ Fashion Awards, while 2012 saw the company being given the prize for Britain’s best women’s clothing retailer at the Verdict Research Awards, and it came in second in the UK’s favourite retailer category of the same awards.
Market stall beginnings
The popular chain was formed in Doncaster in 1982 by a pair of brothers, who started out selling clothes on market stalls. Bonmarche became part of The Peacock Group in 2002. As of January 2012, it is now part of Sun European Partners LLP, which also owns well-known British names such as Sharps Kitchens & Bedrooms, American Golf, SCS Sofas, and the Irisa Group including Jacques Vert and Alexon.
Bonmarche is headed by chief executive officer Beth Butterwick, who took over the helm in 2011. She has more than 21 years of experience in the retail sector and started out as a graduate trainee for Marks & Spencer Plc. She went on to become the Accessories Group’s head of buying before helping with Gap Inc’s European expansion. She is also a former commercial director for MS Mode BV.
The company itself has 265 stores across Britain and is valued as being worth in excess of £100 million. It offers a hugely popular range by top fashion designer David Emanuel, who famously designed the wedding dress for Diana, the Princess of Wales.
Fashion for the over 50s is big business and it looks set to grow even further. Conlumino retail analysist Neil Saunders says that in the next decade most of the growth in the sector – more than two thirds – will come from consumers in the 55-year plus category.