035610_085_lThey say that 50 is the new 30. That may not be quite the case but there is no doubt that women in their 50s in the 21st century look and dress a great deal younger than their counterparts of 50 years ago.

Back in the Fifties and Sixties a 50-year-old woman was likely to be seen dressed in the type of clothes we would associate today with someone much older. Sturdy, sensible shoes, skirts and jackets that were warm and practical but hardly fashionable.

Fast forward to 2013 and all that has changed. Women in their 50s might show a little less leg and cleavage than younger girls but they are often just as fashionable and glamorous. Just think of Fiona Fullerton on Strictly Come Dancing or Amanda Redman from the BBC’s New Tricks, ex-Countdown presenter Carol Vorderman or Jo Wood, ex-wife of Rolling Stone Ronnie Wood and another former star on Strictly, All of them in their 50s and stunning!

How do they do it? All admit to exercising hard and eating sensibly during the week with the occasional blow out at the weekends. They are also in a position to spend a lot of money getting their hair coloured and cut and no doubt spend even more on their wardrobe. However, it is more than possible for the rest of us to look as good on considerably less money and without spending gruelling hours in the gym.

Eating healthy food, drinking lots of water, walking as much as we can are all things that most of us can manage with only a little effort. A diet which is rich in olive oil, fish, fruit, vegetables and nuts in particular is known to be healthy, tasty and to lengthen life expectancy. Walking and swimming are excellent forms of exercise and, for most people, enjoyable. Pilates and yoga take less effort than aerobic exercise and are great ways to tone muscles and improve flexibility.

And what about looking fashionable? The key here is to update your wardrobe regularly with clothing that has been designed for real women, not skinny models. Invest in a new dress for an instant pick-me-up. You might want to avoid one of the skin tight bodycon dresses favoured by Carol Vorderman though! Go for something that skims gently over your curves rather than hugging them tightly. Or choose a new pair of jeans, some wedge heels and a floaty feminine top. You can feel a million dollars without spending a fortune. Just look at our range of tops and dresses for more ideas.

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